Our social media strategy begins with your business goals: awareness, top-of-mind, loyalty, sales, leads, and website traffic. From here we proceed to identify and analyse your user personas and craft content that speaks to each one.
The resulting content strategy backed with a media plan is implemented and optimised on the go in a data-driven fashion.
It is no secret that organic reach has been on a freefall in the past few years. After all, algorithms are constantly updated and consumer habits evolve rapidly. The effect of this on marketers is increased spend to increase engagement.
At Platformise, we help you choose the right media mix balancing between organic and paid content optimising for ROAS.